Cost Cost: is the total value of both fixed expenses such as rent a place, such as changing the price of raw materials for the production of the product and often have a factory. Price Price: The value of one product at the sale and include the cost + profit per Price of land - the roof (Price Floors and Ceilings) Think of ground as a cost and the ceiling value and the importance of the product at the consumer and customer perceived value, and their price to be placed higher than the cost price to ensure the survival and competition in the market at the same time does not put the price higher than the ceiling because the ceiling is the highest price could be paid Alzion. Some might ask how to evaluate the product? The value and importance of the product may result from the reputation or the message of importance to the marketing or the customer as well as the result of the product compared to all competing products. After seeing the cost and value everything becomes clear and easy to put the right price, but at the same time should not be limited to thinking only, but this must be the likelihood that the consumer does not find a high value product or value less than expected and be less than the price. There are other methods that can be priced by the product: Competitor pricing the same product and this method useful when confronted with the difficulty in calculating the cost and the value of the product, but the real challenge is to reduce production costs without affecting the quality of the product thus increase the percentage of profit. The development of a low price (at the same time, control of competitors) to take the largest proportion of any sense of the market to attract the largest number of consumers and customers. This method is useful for building knowledge on building the image of the product or the product that the price is low and can be subsequently raising the price. High price of the product's unique, if it is a unique product which is highly valued and important customer of the product that can put the price high. Discounts: 1st may include cash discounts for those who pay in cash so as to reduce the problem and the difficulty of collected premiums. 2nd to give discounts for buying in large quantities. 3rd season to give discounts during slow seasons of purchase. In developing a pricing scheme must be borne in mind the nature of the market and the degree of elasticity of demand and income levels and elements of cost and return on investment and the nature of price competition. Fri. Promotion Promotion is the third component of the promotional mix and is defined as the coordination between the efforts of the seller in the establishment of outlets for information and to facilitate the sale of the commodity or service, or to accept a certain idea. It also helps to promote and contribute to solve the problem of ignorance of the consumer product and to provide information about the company and the product and the brand, price and abundance of the commodity and commodity uses. As he was tempted to consumers and creates a state mental to accept the product. After processing the product and develop a price you think that people will come to you the usual? To achieve this we must develop a promotional plan and some believe that the promotional plan is provision for the production of, yes, it is part of the plan, but may require you to take into account the following points: description or a list of different ways to promote that will be used for the plan. put a price almost to the budget used for the promotion of one year. Explained how the road to support your promotional marketing. The basis of the effective ways in the promotional When you think of the development of strategies to promote the best, you must take into account the following points: marketing research: The study of the target persons who are the competitors in the market and the ways they use to attract consumers. This method will give you an idea of what consumers think the most important thing. kept the consumer in you: This will give you money, time and effort in the non-use is not an appropriate method of promotion. Example of this promotion will not help you in the magazine for women, if you're selling products for men. Creativity: ways to promote created a strange and new ideas to attract consumers. It is a point of creativity I would like to clarify an important point may be very painful for every lover of the area of marketing and promotion, especially, unfortunately, in the Arab world, we find that the ideas are limited and repeated declarations in the design of how many of us saw the powder, for example, cleaning and found that the declarations and similar ideas, although the brand was different shows How to remove the fabric and the powder dirt! Or to resort to such cheap ways to use the vulgar are bitter, uh, to attract consumers. How wonderful to be keen the Arabs in their ads and honestly at the same time observe the religion, customs and traditions. Ways to promote There are many ways to promote her book and all the way full, or rather it is the most important multi-wrote the following: Publications (Marketing Collaterals) Has produced and distributed some of the following articles but make sure all provide useful information at the same time, short on product, including: Brochures Newsletters Flyers Posters Promotional activities Formal care for the activity or event. Example, care for some of the banks or companies, drink, football matches. Participate in social activities. Participate in the exhibitions. Free gifts such as pens or a medal. Coupons and free samples. Competitions. Talk to the public and participating in conferences Speak at conferences to the public to give the impression that you are you and your leadership in this field. The increase of sales. Publications Such as newsletters, books and trade journals Advertising Advertising in a newspaper or magazine Email direct Foreign ads such as bulletin boards or ads on buses The radio or television It is a declaration, I should like to point you in the study had been years since I had on the Declaration and its impact on individuals. It has been shown that most commercial advertisements tend to use values are not in our customs and our religion, including lying, fraud and inducement and a lot of bad qualities which in turn affected the individuals in general and children in particular, how we saw the propaganda by lying to the child and parents is one of the parents and to help cover the lying? There are many of them. How fun to see the man ordered him to announce the product Temptingly consideration and then to his wife with contempt or Ohanha compared between them and the bar. How long is the promotion of the product using methods, unfortunately, has become twisted and successful? I'm sure if the product has taken into account of the good God, religion, customs and traditions in the selection of the Declaration and approved, will work with great success. Final point, the length, the study has shown that whenever the declaration of a simple and short as a success but, unfortunately, in the Arab world, we find that most ads turned into a film Snmaiy boring! D. Place or distribution (Place) The distribution channels and distribution routes is the fourth element of the marketing mix. And its policy is to choose the best distribution outlets capable of delivering the product to a target. Routes and channels of distribution: 1. Direct contact with the consumer __________________________________________ Consumer product Here there is no party to the communication between producer and consumer goods, a good fit with small-scale producers in general and the elderly in certain circumstances. 2nd Communication through the use of a mediator, one __________________________________________ Producer (agent commission or large retailers) consumer 3rd Communication through the use of intermediate ____________@________________@____________ Producer, wholesaler retailer consumer It is the most common 4th Communication through more than one intermediate ____________@____________@______________@________ ____ Product wholesaler dealer half a sentence, a retailer consumer This is way better ways to produce products in large quantities In marketing preferred to use the roads, such as short-first and second, to the many advantages including: 1. Provide the cost of the commissions they charged to the cost of marketing of the unit sold. 2nd Speed and access of the product to the buyer. 3rd Avoid the problems of the length of the shopping channel.